Green Colour Food Packaging

When it comes to using the colour in food packaging it s typically associated with hearty and satisfying foods which you know you ll enjoy.

Green colour food packaging.

It also signalizes that the product is healthier has less fat and maybe fewer calories. Green has been used to portray wealth relaxation balance harmony nature environment and creativity. It may appear that designing effective food packaging is merely a matter of selecting the right color preferably red to create the corresponding effect with your customers. The color is a choice of many organic and herbal products.

Packaging color can also be influenced by trends. There is more to food packaging than color. It also means choosing very toned delicate colors and small typography. White stands for purity and simplicity.

Evidently there is more to food packaging design than that. Minimalism in packaging design means the brown kraft carton matched with black imprint. Red wants to us to become hungry or thirsty. Until recently green was not a popular color for food labels perhaps as a result of green being found in nature as grass or leaves rather than prepared food.

Browns and earth tones are warm appetizing wholesome natural. It is mainly associated with healthy natural organic vegetarian and fresh. Red on the other hand is an aggressive color that is often used for packaging food. The color is also the symbol of well being and health.

For food packaging however the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black. Or a white cardboard with the same imprint. Green is used for healthy and natural foods whereas yellow is used for high energy serotonin inducing products. In food packaging red has always been universally accepted.

In food marketing green is the perfect choice if you want to emphasize or make a claim about natural ingredients or the health benefits associated. What attracts attention are the details smart catchy phrase or a beautiful artsy pattern printed. Buyers are likely to take food and pharmaceutical packaging colour more seriously than fmcg product packaging. That is until the day that sustainability initiatives eco friendly products and organic kale eclipsed suburbs everywhere with near divine status granted to the green juice.

Green for example tries to show the quality of a product how good it is for us or for our environment. Green is commonly used in food because it is. It s the colour of nature so there s no real surprise that it is linked to environmentally friendly products. Here are some insights.

Green is typically associated with health and wellbeing.